Kenya's radio advertisement business ranked top 15 in the world

Kenya spent Sh35.3 billion on radio ads in 2016, an increase of 9.6 percent compared to 2015 according to a new report released by PwC.This puts Kenya in the leading position in the radio advertising market in the Middle East and Africa region.In the world, Kenya has been ranked 14th largest.The PwC Entertainment and Media Outlook report places the huge success of radio in the country from it's ability to reach different demographics which means they can offer targeted and more effective ad campaigns.“Low costs and robust listenership are key pull factors to businesses looking to advertise on Kenyan stations, according to Bizna Kenya,” reads the report.By 2021, according to the report, Kenya is expected to generate more revenue from radio than Italy's radio business not forgetting that the country has a bigger population and an economy 20 times larger.According to the report, TV advertising will grow to take a 67.2 percent share of the total TV market (including Pay-TV and internet video) in 2021, as multichannel advertising makes gains.“This is despite continued growth in the pay-TV industry, with subscription revenues having nearly doubled in the past five years.”Internet advertising is one of the fastest growing sectors in the country, with revenues expected to hit Sh23.4 billion by 2021. This will make it the third largest advertising category in Kenya.